For the past month I've been working on the launch of Season 5 of Kevin Hart's BET show, The Real Husbands of Hollywood. After pitching creative to just about every executive at BET, we finally took a campaign to the big guy himself, well, the big little guy anyway, Kevin Hart. As things usually go with celebrity talent, you never know what to expect. Kevin loved the original creative, but one thing was missing for him – Kevin wanted to include the entire cast of Real Husbands (Nick Cannon, Nelly, Robin Thicke, Boris Kodjoe, and Duane Martin). So with only a few days before shoot, I had to come up with completely new creative which ended up being Kevin and his boys stuck in an elevator (careful what you wish for, Kevin). Despite their looks of utter irritation (it's called acting), the shoot went great! Editing six friends improvising in an elevator into 30 and 15-second spots... that's another story.
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